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What makes a site load fast and convert.

Straight guides on Core Web Vitals, performance and conversion — no empty jargon, with the numbers Google actually uses.

Performance5 min read

What is LCP (Largest Contentful Paint) and how to improve it

The metric that decides whether your site feels fast or slow in the first second — and how to get it under 2.5 s.

Performance4 min read

What is CLS (Cumulative Layout Shift) and how to eliminate layout jumps

That button that moves right as you click has a name, a score and a fix. It's CLS — and Google penalizes it.

Performance5 min read

What is INP (Interaction to Next Paint), the metric that replaced FID

In March 2024, Google swapped FID for INP. The bar got tougher — and it measures the whole visit, not just the first click.